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Winner of the Daily DOOH

Our campaign for Kärcher cleaning windows in Clas Ohlson’s flagship store in Mall of Scandinavia in Stockholm was a success.

The DailyDOOH Gala Awards recognises excellence and promotes best practice in the industry. The Gala Awards took place at Banqueting House, Whitehall in London.

In the Clas Ohlson flagship store located in the Mall of Scandinavia in Stockholm, NEC teamed up with SMS/Smart Media Solutions, and Smartsign to create an interactive digitalized display solution.

The screen is prepared with leafengine sensor technology and Smartsign software in the integrated computer – the Slot-in PC located on the back of the screen mounted on the custom-made stand.

One sensor senses if someone gets closer than one meter to the screen and the other one, a light-sensor, senses when the product is lifted from the shelf at the stand. The sensors are calibrated to be adapted to local store light conditions. When the sensors are triggered, new messages appear on the screen.


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