Who we are

SMS develop, market and sell clever products for wherever you need a communication, presentation or collaboration solution. We love to collaborate with design driven organizations who want a reliable partner in delivering brand building and flexible solutions. Since the 1970’s, we have been known and appreciated for groundbreaking innovations, high quality products and a stylish Swedish design. Today you can find our products in over 50 countries and our head office is located in Stockholm, Sweden.

CEO & Operations

Marcus Bodin
CEO & Head of Sales
Lena Björndal
Finance & Operations Manager
Karin Målefors
Financial Assistant / Facility Coordinator


Marcus Bodin
CEO & Head of Sales
Peter Öhrn
Project Manager
Oliver Seidel
Country Manager, D-A-CH
Ville Huuhtanen
Country Manager, Finland & Baltics
Mohammed Ilyaz
Regional Manager, Middle East
Mathias West
Country Manager, Scandinavia

Partner relations

Susanne Skarfors
Partner Relations Manager / Marketing Coordinator
Camilla Olsson
Partner Relations Coordinator
Karin Målefors
Financial Assistant / Facility Coordinator
Jimmy Vikarby
Partner Relations Coordinator

Product & Marketing

Mikael Järvin
Product & Development Manager
Joel Grundström
Industrial Design Manager
Susanne Skarfors
Partner Relations Manager / Marketing Coordinator
Jenny K Tegnhed
Marketing Coordinator
Sonja Nylén
Design Engineer
Leonard Hamngren
Design Engineer
Darko Delic
Design Engineer


Head Office Sweden

Högbergsgatan 26b, 116 20
Stockholm, Sweden

US Office

411 South Pearl Street Spiceland,
Indiana 47385, USA

Middle East Office

Sheikh Zayed Road Building 2020 – 1st Floor, Office 130 Dubai, U.A.E.

Need help finding a distributor? We are present in over 100 countries.


Mobile stand for your display and accessories.


Functional mounts and stands.


Make use of your entire office space


A refined and flexible series for both mounts and stands.


An easy way to mount a professional video wall


For large and heavy displays with a design that looks good from all directions.


Projector brackets for different environments and requirements.


A versatile range of housings & frames for digital signage


Giving your LED display a smart furniture feel.


A mobile floorstand for corporate and conference.


A range of Iconic products for any single display installation.

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Our sustainability principle

At the heart of our company’s sustainability efforts lies this guiding principle:

“Provide maximum value with minimum resources”

This principle embodies a commitment to efficiency, innovation, and environmental stewardship, making it a cornerstone of our corporate philosophy. Its simplicity offers clear direction, ensuring every action aligns with our sustainability goals.

By emphasizing maximum value with minimal resource use, we continuously seek innovative solutions that enhance our products and services without harming the planet. This approach reduces waste, conserves resources, and fosters a culture of continuous improvement and responsible growth.

The clarity of this principle unifies our team, guiding decision-making across all levels. It empowers employees to contribute meaningfully to our sustainability objectives, knowing their efforts support a shared vision of a sustainable future.

In essence, “provide maximum value with minimum resources” is more than a principle; it is a compass that guides us toward sustainable success, driving us to achieve our goals with purpose and precision