Granit – Digital advertising in retail store


Granit wanted to implement digital signage in to their stores without it looking “digital”. The homeware brand wanted the design to blend in to their brand image and create a natural flow between digital signage and their rustic aesthetic.

Natural and informative communication without disruption was key to this project.


A back to back solution that looks like their non digital stand for posters with minimal depth.

The SMS solution fits perfectly within their shelving system and has a great Nordic design look with the use of a birch plywood front.

SMS managed to achieve a free flowing integration of digital advertising in a very natural environment.

Learn more about our Tailored line here.