Digital advertising for stores or other commercial contexts can can be used in many different ways. Therefore, they also need a lot of breadth and flexibility.
Retail is always being exposed to greater and greater competition, particularly from e-commerce. Reinforcing experiences on site in the store and maximizing sales using situational and customizable marketing is thus a necessity.
SMS, along with our partners, have extensive experience in digital signage and display solutions that help reinforce experiences in store and thus improve profitability. Smart shelves for store products, clothes hangers for the fashion industry or waste bins for the mall are just some examples of options you can combine with the encapsulation of your digital advertising. Through our product categories Advanced and Tailored, there are great opportunities to customize products to make them stand out or blend in depending on the context, or alignment with your brand.
Also for the advertising industry
Many of our solutions for digital signage can also be used in a broader advertising context e.g. by being durable enough for outdoor use. In environments such as airports or train stations we provide products for both advertising and information screens, such as discrete video walls or screens on pillars for communication in multiple directions.
Read more about how we have helped the advertising and retail industries strengthen their meetings with customers to create a more inspiring in store experience.