Dan Berglund’s journey with SMS Smart Media Solutions is a testament to how one moment of inspiration can shape an entire legacy.
In 1999, Dan’s story with SMS began with a simple decision—to say yes to an opportunity that, at first glance, seemed uninspiring.
Back then, SMS was known as “Svenska Monitor Stativ” or Swedish Monitor Brackets, specializing in stands and brackets for TVs and projectors.
Dan was contacted by a headhunter for the role as CEO but initially declined the offer, thinking these products sounded less than exciting. However, a turning moment came when he happened to read a tech article about the groundbreaking future of television — the new standard of flat panel displays and the plasma TV.
The idea of being the first to create modern design floor stands for flat-screen TVs ignited Dan Berglunds imagination.
When the headhunter came knocking again, Dan seized the opportunity.
Dan Berglund joined forces with the SMS engineering team and partnered with an up-and-coming design agency, No Picnic.
Together, they marked the start of a new era of design, crafting one of the world’s first design floorstands for flat-screen TVs in 1999.
In the early days of Dan Berglund’s time as CEO, the engineers worked on the products with help of pen and paper, relying on a single Mac computer for invoicing. Design computer programs became a game changer.
Financial challenges were abundant, but Dan had a vision. He pursued stable ownership of the company and, in 2000, SMS found its home under the wing of Draper, Inc., a partnership that still thrives today.
The growth was astounding. SMS went from an eight-million-Swedish-Krona turnover to 50 million in just two years.
Three years later, the company hit a remarkable 100-million-Krona turnover.
Throughout Dan Berglund’s time as CEO, there were countless stories to tell. Some highlights include establishing partnerships with our enduring European production partners, Metallprodukter and Kontal.
One unforgettable memory involves a sprint over an Easter weekend, where Dan and the SMS design engineers raced against the clock to develop a projector bracket for a partner with a super tight deadline. The result? Orders for 60,000 units over several years.
Then, there was that time Dan was asked to demonstrate the unbreakable and vandal proof glass of an SMS outdoor casing during a customer event in France.
Little did he know, products had been swapped by mistake, leading to a grand spectacle of smashing a supposedly unbreakable glass with an enormous sledgehammer — all witnessed by a large group of customers, and captured by French local TV.
When asked about the key to successful business partnerships, Dan Berglund shares a simple philosophy in three words: loyalty, honesty, and transparency.
These principles extend not only to our dedicated staff but also to our valued customers.
As we celebrate 50 remarkable years, we honor our past, embrace our present, and look forward to the innovative future that SMS Smart Media Solutions will undoubtedly bring to the world.
Join us in celebrating this incredible journey of creativity, dedication, and collaboration as we continue to shape the world of communication, presentation, and collaboration for the next 50 years and beyond.
Cheers to SMS!